Content marketing has become a critical aspect of marketing strategies for businesses of all sizes. With the rise of digital marketing, producing high-quality, engaging content has become more important than ever. To help marketers make informed decisions about their content marketing strategies, it's crucial to understand the latest content marketing stats and trends.
Content marketing is one of the most effective ways to reach and engage with your target audience.
But in a world where digital marketing is constantly evolving, it's crucial to stay up-to-date with the latest trends and statistics.
Do you know which types of content perform best or what channels are most effective for promoting your content? With so much data available, it can be overwhelming to know where to start.
That's why we've compiled a list of 60 content marketing stats every marketer needs to know. These stats will not only give you insights into the current state of content marketing but also help you shape your own strategy for success. Let's dive in.
- Content marketing costs 62% less than traditional marketing and generates three times more leads (DemandMetric)
- Companies that publish 16+ blog posts per month generate 4.5 times more leads than those that publish 0-4 posts (HubSpot)
- 91% of B2B marketers use content marketing to reach customers (Content Marketing Institute)
- 70% of people prefer to get information about a company through an article or blog post rather than through traditional advertising (Content Marketing Institute)
- Companies that blog get 97% more links to their website (HubSpot)
- Infographics are liked and shared on social media three times more than any other type of content (MassPlanner)
- The average conversion rate for websites using video is 4.8% compared to 2.9% for those that don’t (Aberdeen)
- 56% of marketers consider personalized content to be key to success (MarketingProfs)
- 64% of marketers actively invest time in search engine optimization (Content Marketing Institute)
- Blog posts with images receive 94% more views than those without (Jeff Bullas)
- Email marketing has an average return on investment (ROI) of $36 for every $1 spent (ConstantContact)
- Content marketing generates six times higher conversion rates than other marketing methods (Aberdeen)
- 74% of companies say content marketing has increased their marketing leads, both in quantity and quality (Getgist)
- The average click-through rate (CTR) for a promoted tweet is 1.5% (HubSpot)
- 86% of B2C marketers use content marketing to reach customers (Content Marketing Institute)
- On average, long-form blog posts generate nine times more leads than short-form posts (SEMRush)
- Companies that blog receive 434% more indexed pages on search engines than those that don’t (TechClient)
- 68% of consumers spend time reading content from a brand they're interested in (teamwork)
- On average, content marketing costs 41% less than paid search (Kapost)
- Social media is the most common distribution channel for B2C content marketing (91%) followed by email newsletters (86%) (Content Marketing Institute)
- Content marketing has a higher long-term ROI compared to paid advertising (Content Marketing Institute)
- Long-form content generates on average 77% more backlinks than short-form content (PointVisible)
- 60% of people are inspired to seek a product after reading content about it (Entrepreneur)
- 70% of people would rather learn about a company through articles than ads (Content Marketing Institute)
- The average time spent reading an email newsletter is 11.1 seconds (Litmus)
- 75% of B2B buyers rely more on content to research and make purchasing decisions than on product demos, webinars, or case studies (DemandGen)
- Content marketing generates 54% more leads than traditional outbound marketing (Marketing Insider Group)
- 85% of B2B marketers attribute lead generation as their top goal for content marketing (Content Marketing Institute)
- 78% of CMOs believe that custom content is the future of marketing (DemandMetric)
- Social media platforms account for 43% of referral traffic to e-commerce sites (Business Insider)
- Companies that prioritize content marketing receive 13.6 times more website traffic than those that don't (Content Marketing Institute)
- 86% of buyers say authenticity is important when considering which brands to support (Social Media Today)
- Videos are the second most popular content type for B2B marketers (87%) after social media posts (89%) (Content Marketing Institute)
- On average, people spend 37 seconds reading a blog post (HubSpot)
- 72% of marketers believe that branded content is more effective than advertising in a magazine (The Drum)
- Companies that publish case studies on their website generate 67% more leads per month than those that don't (Neil Patel)
- Content marketing generates 97% more backlinks than traditional marketing (Content Marketing Institute)
- 63% of marketers say generating traffic and leads is their top challenge (HubSpot)
- 61% of marketers say improving SEO and growing organic presence is their top priority (HubSpot)
- 63% of marketers use LinkedIn for content marketing efforts (Content Marketing Institute)
- 81% of consumers want brands to get to know them and understand when it's and when it's not appropriate to sell to them
(Exploding Topics)
- 90% of consumers find custom content useful, while 78% believe that organizations providing custom content are interested in building good relationships (teamwork)
- The average person spends 3 hours and 15 minutes on their phone per day (Exploding Topics)
- 80% of consumers prefer to learn about a company through custom content instead of advertising (Content Marketing Association)
- 91% of buyers are seeking more visual and interactive content (Demand Gen Report)
- Video content generates 1200% more shares than text and images combined (G2 Crowd)
- Companies with a documented content marketing strategy see 5x more website traffic than those without (Content Marketing Institute)
- The average person consumes 11.4 pieces of content before making a purchase decision (SuperOffice)
- 75% of marketers are investing more in content marketing compared to last year (HubSpot)
- 69% of marketers use educational content to nurture leads and enable the sales team (Content Marketing Institute)
- 47% of buyers view 3-5 pieces of content before engaging with a sales representative (Demand Gen Report)
- Personalized email campaigns have a 29% higher open rate and a 41% higher click-through rate than non-personalized ones (Experian)
- 77% of internet users read blogs regularly (SEMRush)
- Podcasts are growing in popularity as a content marketing, with 51% of the population listening to podcasts (Edison Research)
- Influencer marketing is an effective content marketing tactic, with 80% of marketers finding it effective (Linqia).
- Interactive content such as quizzes, polls, and assessments generate twice as many conversions as passive content like blog posts (DemandMetric).
Conclusion
Content marketing is constantly evolving, with visual and interactive content becoming increasingly popular.
To succeed in this landscape, it's crucial to stay up to date with the latest trends and create compelling content that resonates with your audience.
With the abundance of potential leads and customers out there, the key is to create content that will grab their attention and encourage them to engage with your brand.
By using the insights provided by these content marketing statistics, you can improve your chances of creating successful campaigns and driving more traffic and sales.
