Best AI Marketing Tools to Grow Your Business in 2023

In today's digital age, businesses are constantly looking for ways to stay ahead of the competition and reach new heights of success. One of the most promising strategies for achieving these goals is by utilizing the power of artificial intelligence (AI) in marketing.

According to a projection by Statista, the market for AI in marketing was valued at $15.84 billion in 2021 and is expected to grow to over $107.5 billion by 2028. This staggering growth is a clear indication of the impact that AI is having on the industry.

In this blog, we will be exploring the best AI marketing tools to help grow your business in 2023 and beyond. From campaign personalization to data analysis, these tools will help you stay ahead of the curve and achieve your business goals. So, let's dive in and discover the power of AI in marketing!

What is AI in Marketing?

Simply put, AI refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. And when it comes to marketing, AI can be used to create automated decisions based on collected data that’s analyzed and interpreted together with the market trend.

Benefits of AI in Marketing

1. Automation of repetitive tasks: With AI you can automate routine tasks such as data entry and analysis, freeing up time and mind to focus on more strategic activities. Also, results in a cost-efficient solution for businesses.
2. Improved personalization: AI can analyze customer data and create highly targeted marketing campaigns that are tailored to individual preferences and needs.
3. Enhanced customer engagement: Create personalized interactions with customers with AI through chatbots and virtual assistants, leading to increased engagement and satisfaction.
4. Predictive analytics: With the help of AI you can analyze data from various sources and make predictions about customer behavior, which will help you to take proactive measures to increase conversions.
5. Real-time optimization: AI can continuously monitor and adjust marketing campaigns in real-time, ensuring that they are always performing at their best.
6. Optimization of ad targeting: Using AI you can analyze data from multiple sources to identify the most effective ad targeting strategies, leading to better ROI on ad spend.

8 Notable AI Tools for Marketers

1. Phrasee

Phrasee is an artificial intelligence tool that helps companies optimize their brand language. This AI-powered marketing platform creates more engaging and effective messaging by boosting the brand language used by companies in their copy. The system can create content for emails, social media, or even push notifications through the use of natural language combined with machine learning algorithms.

2. Smartwriter

Smartwriter can automate your email outreach by generating a personalized message, including a personal subject line for every recipient or group of recipients you choose. It gives you everything required for effective SEO: backlink generation, product title and description—and even personalized cold email outreach.

3. Personalize

Personalize is an AI-based tool that uses an algorithm to uncover the top three interests of your contacts, which are dynamically updated based on their recent site activity. This enables you to develop highly focused sales and marketing strategies that boost response rates, conversions, and customer lifetime value.

4. Evolv

Evolv AI offers an innovative approach to A/B testing by utilizing advanced algorithms to test all of your ideas simultaneously. This allows you to quickly identify the top-performing concepts and optimize them in combination with one another, resulting in a superior website experience.

5. Acrolinx

Acrolinx, a content alignment tool, is designed for enterprises and is utilized by big brands such as Google, Adobe, and Amazon. It uses AI technology to evaluate the consistency and quality of your company's existing content with your brand standards. By setting your preferences for style, grammar, tone, and company-specific language, Acrolinx can assess and score your content, highlighting areas for improvement and identifying what is working effectively.

6. Smartly

Smartly is an AI-based marketing solution that empowers teams to create, experiment, and disseminate the most effective ads for their target market. The platform utilizes real-time updates to ensure the highest conversion rates through predictive algorithms that adapt your audiences, ads, budgets, and bids to match your performance targets. Businesses can easily oversee all their ad campaigns through one central platform with the integration of popular networks like Facebook, Snapchat, Pinterest and Instagram.

7. Designs

Designs.ai is an AI-based tool that helps you create professional designs for all types of content, including infographics, flyers, social media posts, and email signatures. The tool is free to use, but paid plans are available for businesses that require additional features. With the help of machine learning, it generates professional-looking results, has a video maker that can turn your text into videos with AI-generated voiceovers, and allows you to download or share your work with one click.

8. Midjourney

MidJourney is an AI-based art generation service that creates visually stunning images using artificial intelligence. It is popular among art enthusiasts and businesses for creating unique and captivating visual content. It has a user-friendly interface, and its visually pleasing results make it a go-to tool for generating images.

How to Choose the Right AI Marketing Tool for Your Business?

Choosing the right AI marketing tool for your business can be a daunting task. With so many options available, it's important to take the time to consider your specific needs and goals, as well as the budget and potential return on investment.

Here are some factors to consider when selecting an AI marketing tool:

1. Specific needs and goals: Before selecting a tool, it's important to consider what specific tasks or challenges you're looking to solve. For example, are you looking for a tool to automate repetitive tasks or to improve personalization? Knowing your specific needs and goals will help you narrow down your options and find a tool that aligns with your business objectives.
2. Evaluation of different tools: Once you have a clear understanding of your needs and goals, the next step will be to evaluate different tools and compare them against each other. Look for tools that have been tested and proven effective, and consider factors such as ease of use, scalability, and customer support.
3. Budget and ROI: Don’t just go with the trend and start shopping for AI tools. It's important to consider the cost of the tool and the potential return on investment when making your decision. While it may be tempting to choose the cheapest option, it's important to consider the long-term benefits and potential savings that the tool can provide.
4. Flexibility: The tool should be flexible enough to adapt to the changes in the market and business needs. It should be able to integrate with other software and platforms you are already using.
5. Ease of Use: Consider the ease of use of the tool, it should be user-friendly and easy to understand for the team members who will be using it.

Wrap Up

AI-based marketing is becoming increasingly prevalent and is here to stay. AI algorithms offer many benefits such as scalability, reach, efficiency, cost savings, decision-making, analytic power, better customer experience and more.

We are only at the beginning of this AI technology revolution and marketers have access to more advanced tools than ever before. These tools level the playing field for small businesses to compete with established brands. Many of these tools have free versions available, so it's worth trying them to see if they can benefit your future marketing efforts.