Artificial Intelligence has revolutionized the marketing industry by offering a range of innovative tools that help businesses grow and reach their target audience. This blog highlights the best AI marketing tools that can help businesses in 2023 to achieve their marketing goals efficiently.
In today's digital age, businesses are constantly looking for ways to stay ahead of the competition and reach new heights of success. One of the most promising strategies for achieving these goals is by utilizing the power of artificial intelligence (AI) in marketing.
According to a projection by Statista, the market for AI in marketing was valued at $15.84 billion in 2021 and is expected to grow to over $107.5 billion by 2028. This staggering growth is a clear indication of the impact that AI is having on the industry.
In this blog, we will be exploring the best AI marketing tools to help grow your business in 2023 and beyond. From campaign personalization to data analysis, these tools will help you stay ahead of the curve and achieve your business goals. So, let's dive in and discover the power of AI in marketing!
Simply put, AI refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. And when it comes to marketing, AI can be used to create automated decisions based on collected data that’s analyzed and interpreted together with the market trend.
Phrasee is an artificial intelligence tool that helps companies optimize their brand language. This AI-powered marketing platform creates more engaging and effective messaging by boosting the brand language used by companies in their copy. The system can create content for emails, social media, or even push notifications through the use of natural language combined with machine learning algorithms.
Smartwriter can automate your email outreach by generating a personalized message, including a personal subject line for every recipient or group of recipients you choose. It gives you everything required for effective SEO: backlink generation, product title and description—and even personalized cold email outreach.
Personalize is an AI-based tool that uses an algorithm to uncover the top three interests of your contacts, which are dynamically updated based on their recent site activity. This enables you to develop highly focused sales and marketing strategies that boost response rates, conversions, and customer lifetime value.
Evolv AI offers an innovative approach to A/B testing by utilizing advanced algorithms to test all of your ideas simultaneously. This allows you to quickly identify the top-performing concepts and optimize them in combination with one another, resulting in a superior website experience.
Acrolinx, a content alignment tool, is designed for enterprises and is utilized by big brands such as Google, Adobe, and Amazon. It uses AI technology to evaluate the consistency and quality of your company's existing content with your brand standards. By setting your preferences for style, grammar, tone, and company-specific language, Acrolinx can assess and score your content, highlighting areas for improvement and identifying what is working effectively.
Smartly is an AI-based marketing solution that empowers teams to create, experiment, and disseminate the most effective ads for their target market. The platform utilizes real-time updates to ensure the highest conversion rates through predictive algorithms that adapt your audiences, ads, budgets, and bids to match your performance targets. Businesses can easily oversee all their ad campaigns through one central platform with the integration of popular networks like Facebook, Snapchat, Pinterest and Instagram.
Designs.ai is an AI-based tool that helps you create professional designs for all types of content, including infographics, flyers, social media posts, and email signatures. The tool is free to use, but paid plans are available for businesses that require additional features. With the help of machine learning, it generates professional-looking results, has a video maker that can turn your text into videos with AI-generated voiceovers, and allows you to download or share your work with one click.
MidJourney is an AI-based art generation service that creates visually stunning images using artificial intelligence. It is popular among art enthusiasts and businesses for creating unique and captivating visual content. It has a user-friendly interface, and its visually pleasing results make it a go-to tool for generating images.
Choosing the right AI marketing tool for your business can be a daunting task. With so many options available, it's important to take the time to consider your specific needs and goals, as well as the budget and potential return on investment.
Here are some factors to consider when selecting an AI marketing tool:
AI-based marketing is becoming increasingly prevalent and is here to stay. AI algorithms offer many benefits such as scalability, reach, efficiency, cost savings, decision-making, analytic power, better customer experience and more.
We are only at the beginning of this AI technology revolution and marketers have access to more advanced tools than ever before. These tools level the playing field for small businesses to compete with established brands. Many of these tools have free versions available, so it's worth trying them to see if they can benefit your future marketing efforts.