Unleash the Power of First-Party Data
Strengthen Customer Relationships and Drive Sales
Collect, Engage & Convert
The process of "Collect, Engage, and Convert" forms a powerful framework for optimizing the customer journey and maximizing conversions
Collect First-Party Data
Collect valuable customer data from various touchpoints to build comprehensive profiles. This data fuels personalized marketing and enhances customer experiences.
Engage
Engage customers with personalized experiences and targeted messaging across multiple channels. Utilize customer insights to create relevant content, tailored recommendations, and impactful interactions that foster a strong connection.
Convert & Re-Convert
Convert and then Re-convert customers through strategic initiatives and personalized incentives. Foster loyalty, drive repeat purchases and nurture long-term relationships.
Step 1: Slixta enables data collection
Slixta streamlines the process of data collection, making it easier for D2C brands to gather valuable customer information
Product/warranty registration
Product or warranty registration is an excellent opportunity for D2C brands to collect first-party data while providing value to their customers. Slixta helps you with this framework with microsites, pages and QR code inserts.
Net Promoter Score (NPS) surveys
Implementing Net Promoter Score (NPS) surveys is another valuable opportunity for D2C brands to collect first-party data while gauging customer loyalty and satisfaction
Contests & Giveaways
Run contests and giveaways to collect customer data, generate excitement, and encourage user-generated content
Collecting customer reviews
Collecting customer reviews is a powerful way for D2C brands to gather first-party data while gaining valuable insights and building social proof
Individualised Analytics
Slixta lets you collect behavioral analytics at individual customer level and segment the customers into meaningful groups for re-targeting
Importing purchase data
This information allows you to create more personalized marketing campaigns, targeted recommendations, and tailored experiences
Step 2: Slixta helps in reaching out
Slixta empowers brands to drive engagement through effective campaign management tools
Segmented email campaigns
Segmented email campaigns allow you to craft tailored messages that resonate with specific customer segments.
Whatsapp campaigns
These campaigns capture customer interest, leading to increased engagement and interaction
Web popup campaigns
Targeted web popups grab visitors' attention by displaying compelling messages, offers, or incentives in a visually striking manner
App push campaigns
Brands can leverage app push campaigns to send personalized and targeted messages based on user behavior, preferences, or demographics.
Omni-social campaigns
Share content simultaneously across multiple social media platforms with just one click and measure the reactions
Newsletters
Stay top-of-mind with your subscribers, fostering a sense of connection and engagement
Step 3: Slixta boosts conversions
Slixta provides a comprehensive set of tools that maximize conversions by optimizing customer interactions, driving higher conversion rates, and enhancing the overall customer experience
Targeted landing pages
Slixta enables the creation of targeted landing pages to enhance customer engagement and conversion rates.
Daily deal center
Slixta's daily deal center provides a centralized platform for showcasing daily deals and promotions, fostering customer engagement and boosting sales.
Shoppable Blogs
Slixta allows the dynamic insertion of shoppable products into your blogs. Update in one place and change thousands of blogs in one go.
First-party data refers to information that a brand collects directly from its own customers or users. It is data that is obtained firsthand from interactions, transactions, or engagements with customers who have willingly shared their information with the company. It enables brands to better understand their audience, personalize marketing efforts, improve customer experiences, and make data-driven decisions. Third-party data cookies are being sunset by Google and hence it's even more important for a brand to collect first-party data.
Unleash the Power of First-Party Data: Strengthen Customer Relationships and Drive Sales
By implementing our "Collect, Engage, and Convert" framework, you can optimize the customer journey and create a cycle of continuous engagement and conversion. Slixta helps you with tools at each step.
