Want your content to be popular? Capture a wider audience by delivering engaging and valuable information that resonates with readers or viewers. Connect with your audience through relevant and interesting content that grabs their attention.
Are you struggling to attract views and engagement to your content? Whether it's well-written articles or visually appealing videos, it can be disheartening when your content doesn't receive the attention it deserves.
With the vast amount of content available online, how can you make yours stand out? Let’s explore a simple yet effective approach to producing popular content that resonates with your audience and drives engagement.
By focusing on customer engagement and providing valuable and unique content, you can achieve your content marketing goals. So, let's dive in and discover the key strategies to take your content from ordinary to extraordinary.
Look beyond mainstream platforms and dive into niche communities and forums related to your industry. These platforms often provide valuable insights into trending topics, questions, and discussions that can inspire unique content ideas. Participate in these communities, engage with the audience, and identify gaps that your content can fill.
For instance, A sustainable living blog discovers a forum discussing alternatives to single-use plastic bags, inspiring a blog post on "Eco-Friendly Alternatives to Single-Use Plastic Bags”.
Engage directly with your audience by conducting surveys or polls to understand their interests, preferences, and pain points. This data can uncover specific topics or areas where your audience is seeking information or solutions. Use the survey results to create content that directly addresses their needs and resonates with them.
For example, An online fitness platform conducts a survey revealing time constraints, leading to a video series on "15-Minute Workouts for Busy Professionals”.
Stay active on social media platforms and monitor trending topics and popular hashtags related to your industry. These trends can provide insights into current discussions and interests among your target audience. Create content around these trending topics to capitalize on the existing buzz and attract engagement.
For example, Let's say you manage a travel blog. You notice that the hashtag #wanderlust is trending on Instagram, indicating a strong interest in travel inspiration. Capitalizing on this trend.
Websites like Quora and Reddit have thriving communities where users ask questions and seek answers. Explore relevant categories and search for questions related to your industry. Identify frequently asked questions or topics that haven't been fully covered or have outdated information. Create detailed and comprehensive content that answers these questions and provides valuable insights.
For instance, A financial advice website addresses the recurring question of investment options for beginners, creating a guide titled "Investing 101: A Beginner's Guide to Building Wealth”.
Keep an eye on your competitors' content to identify gaps or opportunities you can leverage. Look for content that has gained significant traction and engagement. Analyze the comments and feedback to understand what resonates with their audience. Use this information to create your unique spin on similar topics or explore related subtopics that haven't been explored extensively.
For example, Let's say you run a beauty blog. You notice that a competitor's video tutorial on achieving a flawless foundation look has garnered significant engagement on YouTube. You analyze the comments and realize that viewers are seeking more information on choosing the right foundation shade for different skin tones. In response, you create a detailed blog post titled "Finding Your Perfect Foundation Shade: A Comprehensive Guide for Every Skin Tone”.
Reach out to influential figures or experts in your industry and conduct interviews with them. Ask them about emerging trends, their insights, and predictions for the future. Share the interview in various formats like written articles, podcast episodes, or video interviews. This not only provides unique content but also helps build relationships and credibility.
For example, a marketing blog can interview a renowned social media strategist to gain insights into the latest social media trends and strategies.
Pay close attention to customer feedback, reviews, and testimonials. Look for patterns or common themes that indicate areas where customers need help or have specific interests. Use this feedback to create content that addresses their concerns, provides solutions, or highlights success stories.
For instance, an e-commerce website selling fitness equipment can analyze customer reviews to identify popular products and create content around effective workout routines using those products.
Instead of regurgitating the same information, repurpose your existing content in new formats or angles. Take a blog post and turn it into an infographic, a video tutorial, or a podcast episode. This allows you to reach a wider audience and cater to different content preferences.
For example, a fashion blog can repurpose a written style guide into a video lookbook showcasing different outfits.
Identify influential personalities or thought leaders in your industry and follow them on social media, subscribe to their newsletters, and read their blogs. These influencers often share valuable insights, industry news, and predictions. By staying updated with their content, you can discover new trends and perspectives to incorporate into your own content strategy.
For instance, a tech blog can follow renowned tech influencers to get insights into upcoming gadgets and technological advancements.
Invite industry experts or influencers to contribute guest posts or create collaborative content with them. This not only brings fresh perspectives but also helps expand your reach by tapping into their audience.
For example, a travel blog can collaborate with a popular travel photographer to create a visually stunning photo essay showcasing breathtaking destinations.
Stay updated with industry events, conferences, and webinars. These platforms often feature keynote speeches, panel discussions, and presentations that unveil the latest trends and insights. Attend or watch these events and summarize your content's key takeaways. This allows you to provide valuable information to your audience and establish yourself as an authoritative source.
For example, a finance blog can attend a financial conference and create a comprehensive guide on investment strategies discussed during the event.
Use Google Trends to identify trending topics and search queries related to your industry. This tool provides insights into the popularity of specific keywords over time and geographic locations. By creating content around these trending topics, you can tap into the current interests of your target audience.
For instance, a beauty blog can use Google Trends to discover rising skincare ingredients and create in-depth guides on their benefits and usage.
Conduct in-depth case studies that analyze successful businesses or individuals within your industry. Share their strategies, challenges faced, and lessons learned. Case studies provide valuable insights and actionable takeaways for your audience.
For example, a business blog can conduct a case study on a successful startup, outlining their growth strategies, marketing tactics, and customer acquisition methods.
Identify common pain points or challenges faced by your target audience and create step-by-step how-to guides or tutorials that address these issues. These guides can range from beginner-level to advanced techniques, catering to different skill levels.
For instance, a photography blog can create a detailed tutorial on post-processing techniques using popular photo editing software.
When you start typing a search query on search engines like Google, you'll see suggested completions based on popular searches. Pay attention to these suggestions as they indicate what people are actively searching for. Create content around these suggested queries to align with popular interests.
For example, a parenting blog can create content around topics like "tips for getting toddlers to sleep through the night" or "how to deal with picky eaters" based on search engine suggestions.
Creating popular content is a multifaceted process that requires careful consideration and strategic thinking. By focusing on new and relevant topics, conducting thorough research, and understanding your audience's interests and needs, you can produce content that stands out and attracts engagement. Remember to explore niche communities, participate in discussions, and leverage tools like surveys, social media trends, and Q&A platforms to gather insights and generate unique content ideas.