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What is Dropshipping? How Does Dropshipping Work in 2023?

Dropshipping is a retail fulfillment method where stores don't stock products themselves. Instead, when a store sells a product, it purchases it from a third party and ships it directly to the customer. In this guide, grasp the ins and outs of dropshipping. Learn how it works, its pros and cons, and strategies to build a successful dropshipping business, enabling you to streamline operations and scale your venture efficiently.

A revolutionary business model that has transformed the way entrepreneurs start and run online businesses. If you've ever dreamed of becoming your own boss and running a profitable eCommerce venture without the burden of managing inventory, handling shipping logistics, or worrying about upfront costs, dropshipping might be the perfect solution for you.

The concept of dropshipping is straightforward, but the potential it holds for aspiring entrepreneurs is immense. With minimal startup costs and the ability to offer a wide range of products without investing in inventory, dropshipping has become an appealing option for individuals looking to enter the world of eCommerce.

What is Dropshipping?

Dropshipping is a business model where you sell products online without actually keeping them in stock. Instead, when a customer buys something from your online store, you purchase the item from a third-party supplier (like a wholesaler or manufacturer) who ships it directly to the customer. So, you act as a middleman, connecting buyers with suppliers, without needing to handle or store any inventory yourself. This way, you can run an online store with minimal upfront costs and focus on marketing and customer service to make profits.

Participants of Dropshipping Business Model 

The dropshipping business model involves several participants who play distinct roles in the process. Here are the main participants:

Dropshipper (Entrepreneur)

The dropshipper is the key participant in the business model. They are the entrepreneurs who set up and operate the online store, market the products, and handle customer service. The dropshipper connects customers with suppliers and earns profits through the price difference between the supplier's cost and the retail price charged to customers.

Supplier (Wholesaler or Manufacturer) 

Suppliers are the companies or individuals who produce or source the products being sold in the dropshipping store. They maintain the inventory and handle the packaging and shipping of orders directly to the customers on behalf of the dropshipper. Suppliers may be wholesalers or manufacturers with whom the dropshipper has partnerships.


The customer is the end-user who visits the dropshipper's online store, selects products and makes purchases. Customers interact directly with the dropshipper's website and place orders, expecting to receive the products from the dropshipper's store.

In some cases, there might be additional participants or intermediaries involved in the dropshipping process:

Aggregator or Marketplace 

Some dropshippers may choose to list their products on online marketplaces like Amazon, eBay, or Shopify. These marketplaces act as aggregators, connecting multiple dropshippers with a vast customer base. Customers can find products from various dropshippers on these platforms.

Shipping and Logistics Providers

While the main responsibility of shipping lies with the supplier, some dropshippers may opt to work with specific shipping and logistics providers to ensure the timely and reliable delivery of products to customers.

Payment Processors

Payment processors handle the transactions between the customer and the dropshipper. They securely process payments and transfer the funds to the dropshipper's account after deducting any transaction fees.

How Dropshipping works - General Sequence 

These are the general sequence of steps for Dropshipping 

  1. Setting up the Online Store
  2. Receive Customer Orders Through the Online Store
  3. Notifying Suppliers
  4. Supplier Processes and Ships Order
  5. Customer Service and Support
  6. Managing Returns and Refunds
  7. Monitoring and Optimizing

Setting up the Online Store 

This is the first step where the dropshipping entrepreneur (Dropshipper) creates their online store. They choose a suitable e-commerce platform or marketplace to build their store. They design the store, set up product categories, and make it user-friendly and visually appealing to attract potential customers. The Dropshipper also makes a contract with the Supplier and if necessary a logistic partner also. Usually, the logistics and order fulfillment is done by the Supplier. So in a general sequence, the Dropshipper comes into agreement with the Supplier/Manufacturer. 

Receive Customer Orders Through the Online Store 

Once the online store is up and running, customers can browse through the product listings and make purchases. When a customer places an order, the store receives the order details, which typically include the product(s) chosen, quantity, shipping address, and payment information.

Notifying Suppliers 

After receiving a customer's order, the dropshipper needs to notify the relevant supplier or suppliers who will fulfill the order on their behalf. They send the supplier all the necessary details, such as the product(s) ordered and the customer's shipping address. This notification initiates the process of fulfilling the order.

Supplier Processes and Ships Order

Upon receiving the order notification, the supplier processes the order. They pick and pack the products, ensuring they meet quality standards. Then, the supplier ships the order directly to the customer using the shipping address provided by the dropshipping store. The supplier handles the entire fulfillment process, from packaging to shipping. The cases in which the dropshipper chooses to ship through a different partner are also covered in this step. 

Customer Service and Support 

Throughout the entire process, the dropshipper is responsible for providing excellent customer service and support. They are the primary point of contact for the customer, addressing any inquiries, concerns, or issues related to the order. Maintaining good customer service is essential for building trust and ensuring customer satisfaction.

Managing Returns and Refunds 

In cases where a customer wants to return a product or requires a refund, the dropshipper manages the return process. They coordinate with the supplier to arrange for the return and handle any necessary refunds. It's crucial to have clear return policies and efficient communication with customers to handle returns smoothly.

Monitoring and Optimizing

As the dropshipping business operates, the dropshipper continually monitors its performance. They track sales data, customer feedback, website traffic, and other relevant metrics to gain insights into their business's health. Based on the data, they make informed decisions and optimize their marketing strategies, product offerings, and customer experience to improve sales and profitability

Advantages of Dropshipping 

Dropshipping offers several advantages that make it an attractive business model for aspiring entrepreneurs. Some of the key advantages of dropshipping include:

Low Startup Costs

One of the most significant advantages of dropshipping is the minimal upfront investment required. Since dropshippers don't need to purchase inventory upfront, they save on inventory costs, warehousing expenses, and associated risks. This makes it a cost-effective option for starting an eCommerce business.

No Need for Inventory Management

With dropshipping, the dropshipper doesn't have to worry about managing inventory, which can be time-consuming and costly. The supplier handles inventory storage and management, leaving the dropshipper free to focus on other aspects of the business, such as marketing and customer service.

Wide Product Selection

Dropshipping allows entrepreneurs to offer a wide variety of products without having to stock them physically. This flexibility in product selection enables dropshippers to respond quickly to market trends and changes in customer preferences.

Location Independence

Dropshipping is an online-based business model, that allows entrepreneurs to operate their businesses from anywhere with an internet connection. This location independence provides more freedom and flexibility for business owners.


Since dropshippers don't need to worry about inventory constraints, they can easily scale their business as demand increases. Scaling a dropshipping business typically involves adding more products to the store and expanding marketing efforts.

Lower Risk

Compared to traditional retail models that involve significant upfront investments in inventory, dropshipping carries lower financial risk. If a product doesn't sell well, the dropshipper can quickly switch to other products without being stuck with unsold inventory.

Reduced Overhead Costs 

Dropshipping eliminates the need for a physical store or warehouse, which reduces overhead costs such as rent, utilities, and warehouse staff salaries.

Focus on Marketing and Customer Service

Since the dropshipper doesn't have to handle product logistics, they can focus more on marketing their store and providing exceptional customer service. Building strong customer relationships can lead to loyal customers and positive word-of-mouth referrals.

Drawbacks/Limitations of Dropshipping 

While dropshipping offers numerous advantages, it's important to be aware of its drawbacks and limitations to make informed decisions about pursuing this business model. Some of the main drawbacks of dropshipping include:

Lower Profit Margins

Since dropshippers don't buy products in bulk, they often pay higher prices per unit to suppliers, reducing their profit margins. Balancing competitive pricing and maintaining profitability can be challenging.

Dependence on Suppliers

Dropshippers rely heavily on their suppliers to fulfill orders accurately and on time. If a supplier faces inventory or shipping issues, it can lead to delayed shipments or even out-of-stock situations, potentially resulting in dissatisfied customers.

Shipping Complexities and Costs

Dropshipping involves shipping products from different suppliers, which can lead to multiple shipping costs for a single customer order. Shipping times can also vary significantly, affecting customer satisfaction.

Product Quality Control

Since dropshippers don't physically handle the products they sell, they have limited control over product quality and packaging. Poor-quality products or inconsistent packaging can harm the dropshipper's reputation.

Intense Competition

Dropshipping is a popular business model, leading to increased competition in many niches. Entering saturated markets can make it challenging to stand out and attract customers.

Hidden Fees and Additional Charges

Some suppliers may impose dropshipping fees, per-order fees, or other hidden costs that can eat into the dropshipper's profit margins.

Order Consolidation Challenges

When customers order multiple products from different suppliers, it can be challenging to consolidate orders and track shipping statuses, potentially leading to customer confusion.

Customer Service and Returns

Handling customer inquiries, complaints, and returns can be time-consuming and requires effective communication with suppliers to resolve issues promptly.


Dropshipping is a game-changing business model that has revolutionized how entrepreneurs start and run online businesses. Its key advantages, such as low startup costs, a wide product selection, and location independence, make it an appealing option for aspiring business owners. However, dropshipping also comes with its limitations, including lower profit margins, dependence on suppliers, and shipping complexities. Success in dropshipping lies in effective management, strong supplier relationships, and providing excellent customer service. With the right strategies and dedication, dropshipping can lead to a successful and profitable eCommerce venture.

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