Article image

How to do Keyword Research for Amazon Products

As an Amazon seller, you know that optimizing your product listings for search is crucial for success. One of the most important components of search engine optimization (SEO) for Amazon is selecting the right keywords. Keyword research for Amazon products involves identifying the words and phrases that shoppers use to search for products on Amazon.

If you sell on Amazon, you'll know how crucial it is to pick the right keywords for your product ads. Targeting the correct keywords can make or break your sales success.

Amazon is one of the largest online platforms in the world, with over 300 million registered customers globally. Sellers are obligated to do anything in their power to make what they sell stand out among millions of competing products, which is where Amazon keyword research comes in.

However, how precisely do you conduct keyword research for Amazon products? Although there isn't a single, effective approach, there are many tips and tricks you can use to find the keywords or phrases that will attract the right audience to ads.

In this blog post, we'll discuss Amazon keyword research and its significance, how to identify your target audience's needs and preferences, how to build a list of seed keywords, how to analyze keyword metrics, how to find highly targeted keywords, analyze rivals to identify the keywords they're targeting, how to incorporate customer search terms in your listings, how to optimize your product listing for maximum visibility, how to use analyzable data, and more.

What is Amazon Keyword Research and its Significance?

On Amazon, people might enter specific keywords which describe what they are searching for. And the Amazon algorithm then shows the results that fit the search query. Keyword research is the process of identifying famous and pertinent keywords that customers use to look for goods on Amazon. Conducting research on the target crowd, possible competitors, and business trends is part of the process.

Using tools like Amazon Search Terms Report, Google Keyword Planner, or third-party software, one can find famous search terms and phrases linked to their product. Sellers can then integrate these keywords into their product names, descriptions, bullet points, and backend terms, to boost their chances to appear in search results.

A substantial benefit of Amazon keyword research is that it assists vendors in better understanding their target audience and optimizing their product ads. 

How to Identify the Target Audience's Needs and Preferences?

One of the primary advantages of Amazon keyword research is that it assists vendors in better understanding their target audience.

Sellers can create listings that are more appealing and pertinent to their target audience by knowing what keywords users use to locate specific products.

It also enables vendors to make sensible decisions based on prevalent search terms, which can help them decide what novel products to debut or which phrases to target in their advertising campaigns.

How to Build a List of Seed Keywords?

Before you can launch any SEO or PPC strategy, you must first create an inventory of keywords to target. However, how does one build such a list?

What are Seed Keywords?

Seed keywords serve as the basis for your keyword research. These are the original keywords that you generate based on your company, products or services, and industry. Typically, they are succinct, general words that explain what you're offering.

For instance, if you run a pet shop, your seed keywords might be "pet store," "dog food," "cat toys," and "fish tanks." These are the keywords with no modifiers or long-tail phrases.

How to Build a List of Seed Keywords?

  1. Identify Your Business Goals
    Before you begin brainstorming seed keywords, you have to identify your business goals. What are your goals for your website and marketing campaigns? In addition, if you want to boost sales of a specific product, brainstorm keywords linked to the product.

    Bonus Tip: Words like "best," "top-rated," "affordable," and "quality" could be included.
  2. Use a Thesaurus
    A thesaurus may serve as a fantastic tool to generate seed keywords. Check out the original seed keywords and see what synonyms show up. Mostly, you may find other terms here that you hadn't previously considered.
  3. Review Your Website Content
    Examine your current website content for keywords that you've already used. If you've never done keyword research prior to that, you are likely to be astonished at how many keyword possibilities you've skipped out.
  4. Look at Competitor Websites
    Analyzing rival websites can provide you with excellent seed keyword ideas. Examine the terms used on their website, particularly in product listings and titles.

How to Expand Your List of Seed Keywords?

  • Use Research Tools
  • Conduct Google Search
  • Check Out Forums and Social Media

How to Analyze Keyword Metrics?

Keywords are critical for driving traffic to your Amazon ads. But how do you know which keyword to use and how to evaluate the efficacy of the keywords you've chosen?

  1. Search Volume
    The number of times a specific keyword is looked for on Amazon is known as search volume. These metrics tell you how prevalent a keyword is and how likely it is to drive traffic to your ad. Understanding search volume is crucial because it enables you to choose the terms that are most apt to use in your product description.

    Use the Keyword Tool on Amazon to determine the number of searches. The expected monthly search volume for a specific keyword and its associated keywords are shown by this tool. The tool also shows how much rivalry each keyword has.
  2. Competition
    An additional critical measure worth considering is the degree of rivalry for a specific keyword. The number of listings that presently use the same keyword is referred to as competition. A high degree of rivalry indicates that there are many listings vying for the same keyword, making it more difficult to rank your entry for that keyword.

    You can use Amazon's Keyword Tool to assess rivalry. For each keyword, the tool shows the degree of rivalry. While choosing a keyword, try to select one with medium to low rivalry, as this will give you the best chance of ranking the listing and bringing traffic to your product.
  3. Relevancy
    The success of your product placement depends on how relevant the keyword is. Relevancy alludes to how closely a keyword links to your offering. The likelihood that a searcher will discover what they are searching for in your product listing increases with the relevancy of the keyword.

    You can use Amazon's Keyword Tool to determine significance. Being able to choose the most pertinent keywords for your product offering will be aided by the tool's display of associated keywords.

How to Find Highly Targeted Keywords for Amazon Products?

Identifying highly targeted keywords for Amazon products is critical not only for successfully targeting customers but also to improve visibility and enhance rankings and revenue growth.

How would you go about finding the ideal keywords for your Amazon products, though?

Listed below are a few guidelines to assist you to get started:

  1. List your product's features and benefits
    Before you begin your keyword research, you must first grasp your product and its distinct features and benefits.-What makes your offering stand out from the crowd?-What are the key advantages users will gain from using your product?

    These features and benefits will serve as the foundation for your keyword research.
  2. Use Amazon's autofill and search recommendations
    Amazon's search engine is a goldmine for locating pertinent keywords. When you start typing a search word, Amazon offers autofill recommendations that can help you figure out what other people are looking for.

    Furthermore, Amazon's search recommendations can disclose long-tail keyword variations you may not have considered before.
  3. Use keyword research tools
    Keyword study products such as Keyword Tool, Jungle Scout, and Helium 10 are accessible on the market. These tools can help you discover pertinent keywords and provide statistics on search traffic, rivalry, and relevance. Most of these tools provide a free sample period in which you can determine which one is best tailored to your needs.

How to Analyze Your Rivals Listings?

Your competitors can provide useful insight into what keywords are effective for them. Examine their product descriptions, product names, and bullet points, and take note of any terms they use. You can also compare your product to theirs and find any areas where your product differs.

How to Optimize your Product Listing for Maximum Visibility?

Once you've compiled a list of possible keywords, it's time to begin experimenting with various variants to see which ones perform the best. Test with long-tail variants, synonyms, and different keyword phrases to see if you can better improve your search engine ranking and exposure.


To summarize, keyword research is an important stage in optimizing your Amazon product ads and increasing your online exposure. Using the tools and techniques described in this piece, you can successfully find high-converting keywords, increase your product's exposure, and eventually boost your sales.

Remember to constantly watch and update your keywords to remain ahead of the competition and keep your product pertinent to prospective buyers. With a well-researched and optimized product description, you'll soon be on your path to Amazon success.


© 2024 All rights reserved

Ver 1.0.159