Google’s Transparency Update Is Changing How B2B Ads Work

Running B2B ads on Google just got stricter. With the latest transparency update, advertisers now need to provide clear and verifiable business details such as official names, accurate contact information, and in some cases, a description of services.

This change might seem minor, but it has real implications for marketers managing multiple accounts, especially under agency names or brand aliases. If your Google Ads profile is incomplete or vague, your campaigns could slow down or get flagged. For teams relying on paid ads to bring in leads or drive traffic, now’s the time to review your setup. Being transparent isn't just a policy shift; it's becoming a performance factor.

Google’s Transparency Update Is Changing How B2B Ads Work

Why It’s Happening

Google wants to reduce misleading ads and make it easier for users to know who’s behind a promotion. That means stricter scrutiny on business identities and ad sources. Incomplete profiles, generic brand names, or missing contact details are now red flags.

Who This Affects

• If you’re running ads under agency accounts or managing multiple clients, you need to be extra cautious.
• If your ad name doesn’t match your landing page brand or lacks clear info, you’re at risk.
• If your business profile hasn’t been updated in months, you may start seeing issues soon.

What You Should Do

• Check and update your business info in your Google Ads account
• Make sure your ads match your website and landing page details
• Don’t skip contact information; it signals credibility
• Review client accounts if you’re an agency to ensure every one of them is compliant

Final Thought

Google isn’t trying to block B2B ads. It’s raising the bar for trust. If your setup is solid and your identity is clear, your campaigns will run more smoothly. But if things are still loosely managed, this is your cue to fix it. Transparency is no longer optional - it’s directly tied to performance.