ABM success depends on focused targeting, relevant messaging, and strong sales marketing alignment to engage high value accounts effectively.
Recent reports show Account-Based Marketing (ABM) is not just holding its own, it’s delivering serious gains for B2B teams. These are the trends you should be aware of if you want to sharpen ABM in 2025.
Latest Insights on ABM Success
What the Data Shows
- Forrester found ABM programs deliver 21-50 percent higher ROI than non-ABM marketing in regions like North America, Europe, and Asia Pacific. Around 23 percent of survey ed respondents report ABM ROI that is 51-200 percent higher.
- Over 70 percent of companies now use dedicated ABM platforms to handle firmographic, technographic, and behavioral data.
- 84 percent of marketers said that using AI in ABM personalization helps maintain relevance at scale, with predictive models improving conversion rates by about 22 percent for key accounts.
- Omnichannel ABM (using email, LinkedIn, calls, ads in a coordinated fashion) improves engagement by roughly 72 percent.
- Companies using ABM report larger deal sizes; one study shows about 91 percent of ABM us ers saw higher deal values compared to traditional approaches.
Why This Matters More Now
- Buyers are doing more research ahead of contact, so when marketing reaches them via multiple channels and with personalized content, ABM helps you meet them where they are and speed up decision-making.
- The growing adoption of AI and intent data enables you to be timely and precise, engaging accounts when there are signs of intent rather than relying on guesswork.
- The focus is shifting from just acquiring accounts to retaining and expanding them (upsell, cross-sell), so ABM’s ability to align marketing and sales, and tailor the experience per account, is becoming a competitive differentiator.
What You Should Do
- Use real-time intent data to spot when target accounts are showing interest. Prioritize outreach based on behavior, not just profile.
- Integrate AI tools to automate content personalization and predictive scoring so that you can scale without losing relevance.
- Build an omnichannel ABM strategy: ensure every channel (email, LinkedIn, content, ads) works together so you reinforce your presence.
- Measure ABM programs at the account level: track engagement, deal size, pipeline velocity, and revenue contribution - not just leads.
How Slixta Fits
Slixta allows you to capture leads from multiple channels, run automated email and Ads across all platform, and track account engagement over time. This lets you see which accounts respond best and adjust ABM efforts accordingly.
Final Thought
ABM programs are delivering more value in 2025 because of smarter targeting, richer data, and coordinated outreach efforts. If your strategy leans on generic outreach, you may be leaving impact on the table. ABM is winning where precision, alignment, and personalization matter most.
