Slixta - Powering Digital for Brands

Slixta

Powering Digital for Brands

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Slixta empowers your brand with a multitude of use cases, enabling you to achieve digital success with ease

Usecases

Collecting first-party data is essential for businesses because it allows for a deeper understanding of customers and users, enabling better-targeted marketing efforts, improved products and services, and ultimately, higher customer satisfaction and loyalty.

It's important to handle this data responsibly, being transparent about data collection practices, and ensuring compliance with privacy regulations such as GDPR, CCPA, or other applicable laws.

Registration and purchase data

Email marketing

In-app data

Online forms

First-party data collection refers to the process of gathering data directly from your own customers, website visitors, or users, without relying on third-party intermediaries

First-party data collection

Slixta is built with robust features and functionalities that can accommodate the complexities of large-scale eCommerce operations, providing an all-in-one solution for businesses to thrive online.

Our enterprise eCommerce solution is a comprehensive, scalable, and customizable software platform that is designed to cater to the needs of large or growing businesses.

It is built with robust features and functionalities that can accommodate the complexities of large-scale operations, providing an all-in-one solution for businesses to thrive in the online marketplace.

Scalability

Customization

Integration

Improved competitiveness

An enterprise eCommerce platform that is customisable, scalable for millions of users and powered by modern technology

Full-fledged eCommerce solution

You can create blogs that not only inform and engage the audience but also encourages them to make purchases directly through the blog.

For audiences, shoppable blogs provide a more seamless shopping experience, allowing them to easily find and purchase products that are featured in the content they are already interested in.

Slixta allows the creation of shoppable blogs by embedding the product list (or any other widget) directly into the blog.

You can update the widget as you like and this will update all the associated blogs in one click.

Higher Conversion Rates

Increased Engagement

Improved User Experience

Brand Exposure

Dynamically insert shoppable products into your blogs. Update in one place and change thousands of blogs in one go.

Shoppable Blogs

App install campaigns often involve a combination of targeted advertising, promotional content, and optimized landing pages to attract and engage potential users.

The goal is to create awareness about the app, showcase its features and benefits, and ultimately encourage users to download and install it. 

Tracking and analytics are typically used to measure the campaign's effectiveness and optimize its performance, ensuring a better return on investment and a growing user base for the app.

Showcasing app features

Social proof

Tracking and analytics

Retargeting opportunities

App install campaigns are marketing strategies specifically designed to increase the number of downloads and installations of a mobile application

App-Install campaigns

The purpose of branch locator microsites is to provide users with a convenient and user-friendly way to find the nearest branch or location of a particular business or organization. This can be especially useful for businesses with multiple locations, like banks, retail chains, or restaurants.

These microsites are often integrated with the main website of the organization but can also exist independently. They typically feature a search function that allows users to input their address or zip code to find the nearest branches, as well as filters to narrow down the search results based on specific services or criteria. Maps, such as those provided by Google Maps or other mapping services, are often embedded within the microsite to provide users with a visual representation of the branch locations.

Localized marketing

Better data collection

SEO benefits

Increased foot traffic

Provide users with a convenient and user-friendly way to find the nearest branch or location of a particular business or organization.

Branch/Office locator

A self-help video portal offered by a brand serves as a valuable resource for customers and potential clients. It provides engaging content that educates, supports, and empowers users, while also benefiting the brand by increasing awareness, trust, and customer engagement.

Such a portal plays a crucial role in content marketing, customer retention, and lead generation, and can even create revenue opportunities through advertising or paid subscriptions. By offering valuable self-help content, a brand can foster a sense of community, improve its online presence, and ultimately drive business growth.

Product Education

Customer Support

Customer Retention

Content Marketing

Provides engaging content that educates, supports, and empowers users, while also benefiting the brand by increasing awareness, trust, and customer engagement. 

Self-help video portal

The approach of using a microsite for new product launches is a targeted and effective strategy. By creating a dedicated online space for a new product, companies can showcase its unique features, provide detailed product descriptions, and offer a personalized experience for potential customers. 

This approach can help generate buzz and excitement around the new product, increase brand awareness, and drive sales. Moreover, by using targeted marketing campaigns to drive traffic to the microsite, companies can reach potential customers who are most likely to be interested in the new product. Overall, using a microsite is a powerful way to launch a new product and achieve specific marketing objectives.

Creates buzz and excitement

Stay focussed

Offers a personalised experience

Provides details

A microsite can be a powerful tool for new product launches because it allows you to create a dedicated online space focused solely on your new product

Microsite for new product launches

Growing your newsletter subscriber base is crucial for maintaining a healthy and engaged audience. 

One of the most effective ways to achieve this is by using landing pages, which specifically have CTAs designed to improve newsletter signups.

You should send potential users from all possible means to this page - from transactional email footers, websites etc.


Use landing pages

Create valuable content

Segment your audience

Offering downloadables

Growing your newsletter subscriber base is essential for maintaining a healthy and engaged audience. 

Newsletter growth campaigns

The approach of using different landing pages for different groups as a top-of-the-funnel marketing strategy involves segmenting your target audience and tailoring your landing pages to their specific needs and interests. 

This involves crafting targeted messaging, using relevant visuals, testing different variations, and optimizing for conversion. By doing so, you can attract and engage your audience, increasing the likelihood of converting visitors into leads. Continuously testing and optimizing your landing pages is key to ensuring their effectiveness in driving results for your business.

Better insights

Competitive advantage by personalization

Higher conversion rates

Better lead qualification

By segmenting your audience and tailoring your landing pages to their specific needs and interests, you can increase the likelihood of converting visitors into leads

Top of the funnel marketing with different landing pages

Creating regional sites and content for a global brand is a strategic marketing approach that involves developing customized websites and digital assets that cater to the unique preferences, cultures, and languages of specific regions. 

This strategy significantly enhances user engagement by providing a more personalized customer experience, fostering trust and loyalty. It also allows for tailored marketing campaigns, improved search engine visibility, adherence to regional regulations, and local currency and payment options.

By effectively addressing regional nuances and demands, this approach bolsters a global brand's competitive edge in local markets.

Regional commitment

Targeted marketing campaigns

Better search engine visibility

Improved customer experience

Publish customized websites, pages and digital assets that cater to the unique preferences, culture, and language of specific regions

Region-focussed website and content for a global brand

The approach of utilizing a downloadable resource as an effective lead magnet involves offering valuable content to your target audience in exchange for their contact information. This content should be tailored to address specific challenges or needs your audience faces, and can take the form of ebooks, whitepapers, checklists, templates, or reports. By creating an appealing, informative resource and promoting it through a dedicated landing page and various marketing channels, you can build your email list and foster relationships with potential customers.

Slixta supports this just out of the box. You can upload your files and start the campaigns.

Builds your email list

Enhances brand credibility

Nurtures relationships

Enables targeted marketing

Leverage a downloadable resource as a lead magnet by offering targeted content in exchange for contact information. 

Downloadable resource as an effective lead magnet

Creating hundreds of pages for your website can be a daunting task - but not with the Multipage feature of Slixta.

- You can define a page template (a collection of widgets)
- Define your data (set of fields) and map it to the widgets
- Just bring in your data and the pages are ready instantly
- Make any change to the template and it auto-updates 100s of pages.

Slixta makes you 10x faster on content publishing. It's important to remember that while many benefits can result from having a large number of pages on your website, the key is to focus on quality over quantity.

Increased Visibility

Higher Traffic

Improved Authority

Enhanced Internal Linking

You can easily create multiple pages conforming to a design, by just adding the data alone. Helps you increase your content velocity

100s of pages (Multi-pages) backed by custom datastore

Shop the Look is a popular trend in the world of e-commerce where you can showcase your products in a real-life setting. 

This allows shoppers to hover over specific areas of the image and click on the highlighted area to see more information about the product. This information may include the product name, price, and a buy button.

One of the key benefits of Shop the Look is that it enables customers to shop for multiple items in a single action. For example, if a customer is viewing an image of a living room with furniture, they can click on a hotspot on the sofa and be presented with options to purchase the sofa, rug, and coffee table all at once.



Better customer engagement

Improved brand perception

Showcase your products in lifestyle usage with our hotspot widget and let buyers shop multiple items in a single action. 

Shop the Look

Even if you do most of your sales on marketplaces, having a rich product catalog on your brand website helps you in many ways.

While selling on marketplaces can be a valuable sales channel, having your own website can provide additional benefits that can help you to build your brand, gain more control over your online presence, collect customer data, diversify your sales channels, and generate additional sales

Slixta has tools to help you achieve this.


Access to customer data

Increased brand awareness

Diversification of sales channels

Feature your handpicked products available on marketplaces and run focussed campaigns to boost the marketplace sales.

Marketplace Boost

A dedicated offers/deals page can be a powerful tool for e-commerce businesses seeking to improve customer engagement and drive sales. By centralizing your promotions, updating them regularly, and running targeted campaigns, you can create an appealing and user-friendly experience that encourages conversions. Furthermore, integrating your offers/deals page with other marketing channels and using insights from analytics can help you optimize your marketing efforts and maximize your return on investment

Slixta has efficient and easy-to-use tools to help you set up your deal-center

Centralized Offers Hub

Daily Updates and Countdowns

Effective Campaigns

Announce all your offers with a countdown in a single place, update daily and run effective campaigns on the high-speed page for optimum conversions.

eCommerce Deal Center

Dedicated landing pages play a crucial role in PPC (Pay-Per-Click) campaigns by improving user experience, increasing conversion rates, and enhancing the overall performance of the campaigns. 

They ensure message consistency, improve Quality Scores, enable better targeting, facilitate conversion optimization, and provide valuable data for analysis and optimization.

Dedicated landing pages allow you to tailor the content and design to match the ad copy, ensuring a consistent message for users who click on your ads

Message match

With dedicated landing pages, you can create highly targeted pages for specific keywords, audience segments, or product offerings.

Better targeting

Improved Quality Score

Better tracking and analytics

Rapidly setup high-speed PPC pages using our rich widget library. Achieve good keyword and page correlation easily.

eCommerce PPC Pages

Story-led buying is a marketing strategy that emphasizes the use of storytelling to engage and persuade consumers to make a purchase. Rather than simply providing a list of product features and benefits, a story-led buying approach seeks to connect with customers on a deeper level by telling a compelling story that resonates with their values, aspirations, and emotions.

The key is to use storytelling to create a sense of meaning and purpose around the product, rather than simply trying to sell its features or benefits.

You can use Slixta's powerful wide range of widgets to visually communicate your story. It's not just a video, much more than that.

Brand Differentiation

Increased customer loyalty

Increased customer engagement

Dont sell, let them buy. Convey your story using our widgets like video, lookbook, hotspot etc to ease customers into buying.

Story-led buying

Slixta's modern blogging platform has unique abilities to tell your story with confidence.

Modern blogging is about creating high-quality content that resonates with the audience, establishing a brand, and leveraging social media and other digital channels to build a loyal following.

Visual Storytelling

Shoppable

Scalable

Mobile-first

Modern blogging has evolved significantly. Today, blogging has become a powerful tool for content marketing, thought leadership, and building a brand

Rich & Modern blogging

QR code campaigns offer businesses an interactive and innovative way to connect with consumers and can be easily integrated into various marketing materials.

QR codes can be effectively incorporated into content marketing strategies to drive user engagement, increase content reach, and improve overall campaign performance.

Slixta is well-tuned to execute your QR code campaigns.


Offline-to-online bridge

Spark curiosity

Targeted marketing

QR code campaigns are marketing efforts that utilize QR (Quick Response) codes to engage with customers and promote products, services, or events

QR code campaigns

eCatalogues are a modern, efficient way for businesses to showcase their products and services and reach a larger audience. 

They are a popular tool for businesses to showcase their offerings to potential customers, as they offer several advantages over print catalogs.

Slixta helps you roll out yours easily.

Cost-effectiveness

Easy updates

Searchability

Environmental friendliness

eCatalogues are a popular tool for businesses to showcase their offerings to potential customers, as they offer several advantages over print catalogues

eCatalogues

Grow digitally with Slixta