Even if you do most of your sales on marketplaces, having a rich product catalog on your brand website helps you in many ways. While selling on marketplaces can be a valuable sales channel, having your own website can provide additional benefits that can help you to build your brand, gain more control over your online presence, collect customer data, diversify your sales channels, and generate additional sales Slixta has tools to help you achieve this.
Access to customer data
Marketplaces typically provide limited access to customer data, such as email addresses or purchase history. With your own website, you can collect more data about your customers, which can help you to better understand their needs and preferences, and tailor your marketing efforts accordingly.
Increased brand awareness
Having a website allows you to establish and promote your brand identity, which can help differentiate you from other sellers on marketplaces. It can also help you to build trust with customers and establish a more professional image.
Diversification of sales channels
Relying solely on marketplaces for your sales can leave you vulnerable to changes in their policies or fees, or even account suspension or closure. By having your own website, you have a more diversified sales channel that can help mitigate these risks.
Access to customer data
Marketplaces typically provide limited access to customer data, such as email addresses or purchase history. With your own website, you can collect more data about your customers, which can help you to better understand their needs and preferences, and tailor your marketing efforts accordingly.
Increased brand awareness
Having a website allows you to establish and promote your brand identity, which can help differentiate you from other sellers on marketplaces. It can also help you to build trust with customers and establish a more professional image.
Diversification of sales channels
Relying solely on marketplaces for your sales can leave you vulnerable to changes in their policies or fees, or even account suspension or closure. By having your own website, you have a more diversified sales channel that can help mitigate these risks.
Succeed with Slixta
Book a demo with the Slixta team today to discover solutions for growth marketing for your organisation and how we offer an enterprise-level platform to our customers with exceptional onboarding services.
